Problem

In a busy everyday life adults spend less and less time with their children, and when they do have time, they often lack ideas on how to spend time together playing. This has shown negative effect on psychosocial development of children, causes them to spend more and more time in front of screens and often buy commercialized toys lacking quality and transferring harmful content.

Solution

We want to bring the activity of playing back as the first priority in lives of children through launching a series of innovative products which contain ideas on how to play in any occasion, both for children and adults. In this way, we want to develop tools to help grown-ups – parents, family members, teachers, etc. – in supporting them in playing and spending great time with children, as well as in handeling many challenging situations they encounter through the life and development of children.